Special promotion is a direct cut prices in the short term promotions, below the normal retail price to attract customers to promote sales approach. As special promotions with special appeal to customers and a strong visual impact, in the chain supermarkets, hypermarkets and shopping malls is very common end-use applications such as sales, small home appliances specials are everywhere, and many manufacturers even call it killer. Why special promotions are becoming more common reasons are the following:
First, special customers choose products that affect the main determinant of
Especially for a certain brand of small household electrical appliances, the price impact becomes more evident. The biggest advantage of special promotions that price advantage, this is particularly attract the attention of customers.
Carried out on special promotions and old customers to give them tangible benefits, to stimulate their desire to buy, to purchase a large number of advance purchase or to produce in the store Hot effect; the same time, special promotions to attract customers to buy other brands buy this brand; also did not intend to purchase products to attract customers and generate impulse buying.
Special promotions can enhance the competitiveness of their products quickly and effectively to promote customers to buy, increase product sales, is the plant operators to promote effective means of short-term sales. Therefore, more and more businesses use this means of product marketing and promotion.
Second, to use special attack competitors, increase market share
Sometimes, in order to prevent product market for competitors to carry out special promotions to attract customers, increase customer purchases of this product. As long as customers have enough of a consumer product cycle will naturally refuse to buy similar products, thus effectively attack a competitor's new product offensive. Specials can also play down the competitor's advertising and promotional efforts, to prevent competitors in the advertising and promotion campaign for their loyal customers and potential customers of the collapse.
Special for competitors, sometimes confrontational special to combat competitors for the purpose for this special, it is best to take the lead in carrying out special, and special product to make the main product for the competitors to take more special rate This can be effectively neutralized rivals loyal customers and prospective customers, to attract customers to buy products free.
3, forcing competitors were forced to follow, for special promotions
If you take a substantial long-term special promotions, often to the collapse of other brands of practical direct customers, sales plummeted, the customer was quickly diverted the situation, would force competitors were forced to follow-up for special promotions.
If the competitors were forced to follow, to special promotions. So we should pay attention to our special promotion strategy. If competitors do first deals with a species, then we will use other species (also available similar to the species, but the prices are definitely lower than the competitors) to do special, that and the formation of different competitors in order to ensure the prices of specials the same type of goods in the most competitive prices.
Fourth, special promotions and widely welcomed
In general, and special stores directly related to the business and would like companies to do special promotions, rapidly enhance the dealer's sales, can rapidly enhance the store's popularity, special stores to strive for the best display, priority promotion support, and other aspects care, such as promotions, store information, to help promotion.
Deeply discounted sales staff also welcome special sales staff can help accelerate sales and reduce the resistance of business to upgrade and enhance the confidence of salespeople.
5, easy to operate and control special promotions
Special promotion operation is simple, as long as we identify the species and the combination of special products, retail price, written promotional posters, they can move forward. If you want to achieve a better purpose, together with the newspapers, television advertising and other media, and then promotion hanging flags, balloons rendering store atmosphere. Special is a competitive market means simple and direct competition, its time to prepare in advance and prepare for the workload compared to other promotional methods to be less.
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